Retail Location Intelligence Global Marketing Manager

We are the technology company whose software platforms provides microlocal insight so organizations can make location critical business decisions with confidence. We exist to help organizations make better decisions – so they can identify opportunities, understand risk, invest smarter, boost profits, and outperform the competition.

With the power of sophisticated data science, machine learning, and AI, we analyse countless data sources to identify the information that matters – enabling our customers to truly know their market and answer their most critical business questions.

We want to support a world without guesswork – where every organization has access to the insights that drive economic growth and shape successful communities, today and tomorrow. The Kalibrate team work across the globe, supporting 300+ customers in 70+

countries.

Role:

To provide marketing leadership and support around our Retail Location Intelligence offering. It’s an exciting time to join the Global Marketing Team at Kalibrate; the business has ambitious plans to grow over the next 5 years and we have a key role to play in driving this through our marketing activities.

We’re looking for an enthusiastic and highly motivated Global Marketing Manager: Retail Location Intelligence to join our Marketing team. You’ll be self-starter with a growth mindset, curious about best practice B2B marketing and identifying new campaign initiatives that you can test and evaluate. You like your B2B marketing activity to have a well-defined target audience, a clear commercial purpose, and to deliver strong results.

Product Marketing Strategy:

·      Develop and execute a comprehensive global marketing strategy for the

retail location intelligence product portfolio, aligned with company

growth targets.

·      Identify key market segments, customer personas, and industry trends

to shape messaging and marketing initiatives.

·      Lead the creation of compelling value propositions, positioning

statements, and go-to-market plans for each product category.

·      Conduct thorough market research, competitive analysis, and customer

feedback assessments to inform marketing strategies.

·      Stay current on location intelligence industry developments, such as

technological advancements, regulatory changes, and customer behavior

shifts.

·      Define market opportunities by understanding user needs across regions,

adapting marketing strategies to address cultural and regional nuances.

Campaign Development and Execution:

·      Lead the planning, development, and execution of multi-channel

marketing campaigns, including digital, content, events, and partner

marketing.

·      Collaborate with product management and sales teams to align

campaign initiatives with product launches, ensuring effective timing

and positioning.

·      Measure campaign performance using metrics such as lead generation,

customer acquisition, and retention, and adjust strategies based on

data-driven insights.

Cross-Functional Collaboration:

·      Work closely with product management, engineering, sales, and regional

marketing teams to support global and local initiatives.

·      Partner with the sales team to develop sales enablement tools, such as

product collateral, case studies, and training materials.

·      Coordinate with customer success teams to gather post-launch

feedback, ensuring continuous improvement in customer experience and

retention.

Brand and Thought Leadership:

·      Drive brand positioning and thought leadership efforts within the

location intelligence space, including creating content for industry

publications, speaking at conferences, and engaging with the media.

·      Develop and maintain relationships with industry influencers, analysts,

and other stakeholders to strengthen the company's market position.

·      Lead the development of case studies and success stories that highlight

the impact of the company's products across various industries.

·      Define and track KPIs such as market share growth, brand awareness,

customer acquisition costs, and campaign ROI.

·      Use analytics tools to measure and optimize marketing performance

across channels, refining strategies to increase engagement and

conversion.

·      Manage marketing budgets effectively to maximize return on investment

and resource allocation.

Key Skills and Attributes:

Essential

·      Typically requires 8+ years of product marketing experience in a technology or

SaaS environment, preferably within location intelligence, GIS, or geospatial

data industries.

·      Strong analytical skills with experience in data-driven marketing, customer

segmentation, and market research.

·      Excellent communication and leadership abilities, with a proven track record

of executing global marketing strategies across diverse regions.

·      Background in marketing, business, or a relevant technical field, with

experience working across international markets and a focus on technology

products.

Desirable

·      Working knowledge of HubSpot

·      Experience of tech/software marketing

·      Experience of targeting large organizations with enterprise software solutions